5 Ways to Ruin a Landing Page

The landing page, as its name implies, is the first page a visitor sees when they visit your company’s website. The page’s goal is to convince the reader to take a certain action, such as filling a form or offering contact information. These pages get traffic from several sources: email links, PPC and great sales copy. To turn site visitors into customers, you’ll need a combination of strong images, an eye-popping “call to action” tab and a solid page design. Below are several mistakes you should avoid when creating or revitalizing a landing page with WordPress landing page plugins.

Using a Low-Quality Headline

Your site’s landing page will only work if it has a headline that can overcome the average site visitor’s filters, which have been developed via broken promises and information overload. A good headline can increase the landing page’s effectiveness, and it can even help to compensate for some of the errors below. A split test is relatively simple, and it can bring a higher conversion rate than many other tricks of the trade.

Using a Site-Wide Design

Most marketers who use content to attract customers use a CMS (content management system) like WordPress, which uses design themes to present sites in a visually stimulating way. While your typical blog header and sidebar are fine, when it comes to a landing page with a singular goal, all of those extras can offer a potent distraction. On your landing page, cut the clutter and create a clean page that spurs the reader to action and you can use PLR content like books or videos which you can download from PLR database free. Simply download PLR from a site from this list of PLR membership sites to provide your visitor with a high value lead magnet in exchange for joining your email list. This is a very important step in any marketing strategy for an online business. In order to build your email list of loyal subscribers successfully, you’ll be to get one of the best email marketing services, so that when someone visits your landing page, they are able to successfully join your list and be sent to your planned autoresponder series of emails. This is a major relationship builder used by top companies globally as well as smaller businesses. Here’s an example of a site using popups with PLR content to capture leads: immozie.com

Making Multiple Requests

Many believe that customers always want more choices, but that assumption has been proven false more than once. The “choice paradox” shows that, even when a person has multiple options, they may end up deciding by not making a decision. To be effective, your landing page on your website should ask for ONE action in a specific way.

Ignoring Aesthetic Principles

When some site marketers ask visitors to take a certain action, they do so with no regard for the page’s appearance. Gaudy colors, illegible fonts and basic clip art do not bring conversions; all they’ll do is diminish your credibility. While using a cookie-cutter blog theme for a Coach Glue review is a distraction in the context of a landing page, the pendulum should not swing too far in the other direction. An effective landing page uses visuals that are customized to the market and action you want, thereby enhancing the user experience and increasing conversion rates. This is a ninja trick I learned when I was doing research for finding a lifetime website hosting package, it works like a charm and improve your conversion quite a bit.

Laziness

You may have heard that most searchers will spend 80% of their browsing time above the fold, or the part of the page that’s visible in the browser window as the page loads for the first time. That doesn’t mean the reader won’t scroll down—it simply means that you can’t assume they’ll do so. You can’t afford to be lazy about grabbing (and retaining) the user’s attention when offering free information that solves your customers problems, and you can’t assume that everyone sees the benefits of your product right away. This is a basic marketing strategy that you’ll find in any of the best graphic design tools with lifetime access for digital marketers. Think about things from the visitor’s perspective, and you’ll see where changes may need to be made. TIP: The landing page builder that many top marketers use to get higher conversion rates and beautiful graphic designs is Elementor. It’s fantastic for those who want to quickly setup professional landing pages in WordPress.

5 Most Effective Lead Magnets

If you’re a marketer, you’ve probably heard of lead magnets. They’re a great way to attract new leads and grow your email list.

But what makes a good lead magnet? Here are five of the most effective lead magnets to help you get started:

1. Ebooks: Ebooks are a great way to share valuable information with your audience. They can be about any topic related to your industry, and they provide a lot of value to your potential customers. Make sure your ebook is well-written and contains actionable tips and advice that your audience can use.
2. Webinars: Webinars are a great way to showcase your expertise and connect with your audience. You can use webinars to teach your audience about a specific topic, answer their questions, and provide valuable insights. Make sure your webinar is well-organized and engaging, and don’t forget to follow up with your attendees after the event.
3. Checklists: Checklists are a simple yet effective lead magnet that can help your audience get organized and stay on track. Create a checklist that’s relevant to your industry and provides practical tips and advice that your audience can use right away.
4. Templates: Templates can save your audience time and effort by providing them with a ready-to-use resource. For example, you can create a template for a social media post, email, or landing page. Make sure your template is easy to use and customize, and that it aligns with your brand’s style and voice.
5. Free Trials: If you’re selling a product or service, offering a free lifetime software trial is a great way to attract new leads and convert them into customers. Make sure your free trial is easy to sign up for and provides enough value to entice your potential customers to continue using your product or service.

Remember, the key to a successful lead magnet is to provide value to your audience. Make sure your lead magnet is relevant, helpful, and aligns with your brand’s values and mission. With the right lead magnet, you can attract new leads and grow your email list, which can ultimately lead to more sales and revenue for your business. To upskill yourself in marketing on a budget, read this post.