5 Ways to Ruin a Landing Page
The landing page, as its name implies, is the first page a visitor sees when they visit your company’s website. The page’s goal is to convince the reader to take a certain action, such as filling a form or offering contact information. These pages get traffic from several sources: email links, PPC and great sales copy. To turn site visitors into customers, you’ll need a combination of strong images, an eye-popping “call to action” tab and a solid page design. Below are several mistakes you should avoid when creating or revitalizing a landing page with the best WordPress landing page plugins.
Using a Low-Quality Headline
Your site’s landing page will only work if it has a headline that can overcome the average site visitor’s filters, which have been developed via broken promises and information overload. A good headline for a RankerX review can increase the landing page’s effectiveness, and it can even help to compensate for some of the errors below. A split test is relatively simple, and it can bring a higher conversion rate than many other tricks of the trade.
Using a Site-Wide Design
Most marketers who use content to attract customers to their graphic design bundle deals use a CMS (content management system) like WordPress, which uses design themes to present sites in a visually stimulating way. While your typical blog header and sidebar are fine, when it comes to a landing page with a singular goal, all of those extras can offer a potent distraction. On your landing page, cut the clutter and create a clean page that spurs the reader to action.
Making Multiple Requests
Many believe that customers always want more choices, but that assumption has been proven false more than once. The “choice paradox” shows that, even when a person has multiple options, they may end up deciding by not making a decision. To be effective, your landing page should ask for ONE action in a specific way.
Ignoring Aesthetic Principles
When some site marketers ask visitors to take a certain action, they do so with no regard for the page’s appearance. Gaudy colors, illegible fonts and basic clip art do not bring conversions; all they’ll do is diminish your credibility. While using a cookie-cutter blog theme for a Coach Glue review is a distraction in the context of a landing page, the pendulum should not swing too far in the other direction. An effective landing page uses visuals from Youzign 2.0 that are customized to the market and action you want, thereby enhancing the user experience and increasing conversion rates.
You may have heard that most searchers will spend 80% of their browsing time above the fold, or the part of the page that’s visible in the browser window as the page loads for the first time. That doesn’t mean the reader won’t scroll down—it simply means that you can’t assume they’ll do so. You can’t afford to be lazy about grabbing (and retaining) the user’s attention when offering a free resale rights products membership, and you can’t assume that everyone sees the benefits of your product right away. Think about things from the visitor’s perspective, and you’ll see where changes may need to be made.